Triggered when a lead is created.
Event Type lead.createdDescription This event is fired whenever a new lead is created in your workspace, whether via API, email, SMS, WhatsApp, or portal. Use this event to sync new leads to your CRM or trigger onboarding workflows.
Payload Structure The event type: lead.created
The lead data Unique identifier for the lead
External identifier for the lead (if set)
Lead’s phone number (E.164 format, e.g., +15551234567)
How the lead was created: inbound-email, inbound-sms, inbound-whatsapp, admin-email, portal, api, http, salesforce
{ "event" : "lead.created" , "data" : { "leadId" : "50713355-df73-4077-9d84-dcda6da5729c" , "externalId" : "ext-lead-001" , "firstName" : "John" , "middleName" : null , "lastName" : "Doe" , "phoneNumber" : "+15551234567" , "email" : "john@example.com" , "businessName" : "Acme Inc" , "website" : "https://acme.com" , "source" : "inbound-email" } }
